Your property marketing campaign is a vital part of getting your home the attention it deserves. Here are some of the options currently available and why they are important.

Property advertising

With modern marketing, there are so many places you can advertise, but it's really about knowing the area, and knowing your audience. Property advertising such as flyers, publications, local and national media, digital window displays, signboards and open homes really do work. For example, 72% of Auckland buyers say they find the Property Press useful when looking for property - that's a lot of eyeballs on your home!

Your salesperson will be able to recommend the best publications for your location and target market.

Video and photography

Professional, high-res photography is essential if you want to get buyers through your door, so don't scrimp on this. Video is a great way to bring your property to life and show it in a fresh and different way. It also allows you to market your home to overseas or out of town buyers.

Virtual tours are a new way for buyers to experience your home in 3D. It allows them time to thoroughly explore your home, and imagine themselves living there.

Digital marketing

Did you know that 77% of Aucklanders find websites the most useful media when searching for a home? That's why including online options in your marketing campaign is so important. There are heaps of options available - talk to your salesperson about the ones that are right for your home.

Make your home famous

Your property marketing campaign should attract as many buyers as possible, giving you the best chance of a successful sale, and of achieving a great price. It's your salesperson's job to put together the best marketing plan - and make your home famous.

Want to talk to someone about your marketing or selling options?

As Auckland's leading real estate company, Barfoot & Thompson have the scale and experience to market and sell your home. Find out about our marketing options, or contact us to book your free property appraisal and find out how much your home is worth in the current market.